McFIT Homepage Optimization
2025 | UX/UI
Redesigning McFIT's homepage hero and accessibility across key components to boost usability and conversion.
Senior Product Designer shaping human-centered digital experiences with strong visual systems and brand clarity.
Originally from Venezuela, I've spent over 15 years living and designing in Europe, first in France and now in Germany. Experiencing different cultures first-hand shaped how I design for real people across languages, behaviors, and expectations.
With a foundation in graphic design and a UX mindset, I create digital experiences that solve real user needs while staying true to the voice of the brand.
McFIT App Redesign
2024 | UX/UI
Designing a new training experience and modernizing the UI for one of Europe's largest fitness apps.
John Reed USA Website
2022 | UX/UI
Balancing bold artistic vision and usability for a full US market website launch.